According to Greg Brockman (@gdb), OpenAI has announced a strategic partnership with Mattel aimed at integrating advanced AI technologies into Mattel's iconic Barbie brand. This collaboration leverages OpenAI's generative AI models to create interactive, personalized play experiences, including AI chatbots and storytelling features embedded in Barbie toys and digital platforms. The move marks a significant shift for the toy industry, enabling Mattel to offer adaptive and educational experiences that respond to children's input in real time. For AI businesses, this partnership highlights new market opportunities in consumer products, especially in leveraging generative AI for entertainment and education (Source: Greg Brockman, Twitter, June 12, 2025).