According to Santiment, key opinion leaders (KOLs) are actively investing in and promoting various crypto tokens and projects, which is significantly influencing market sentiment and trading activity. Multiple KOLs have participated in recent token launches and provided liquidity to new pools, increasing volatility and trading volumes across trending tokens. This surge in KOL-driven activity is currently a primary catalyst for short-term price movements and liquidity flows in the crypto market, according to Santiment's analysis on May 12, 2025 (source: Santiment Twitter). Traders are closely monitoring KOL endorsements to identify new trading opportunities and capitalize on the momentum created by influential industry figures.