According to @sama, Sora has launched as a combination of a new video-generation model called Sora 2 and a social product that makes it easy to create, share, and view videos, described as a ChatGPT-for-creativity moment with fast idea-to-result workflows; source: @sama. According to @sama, the cameo feature lets users place themselves and friends into videos with strong character consistency that the team worked hard to achieve, which testers found compelling; source: @sama. According to @sama, the team will experiment early to avoid an addictive RL-optimized feed and has implemented mitigations against misuse of likeness in deepfakes, disturbing or illegal content, and bullying, alongside wellbeing checks; source: @sama. According to @sama, core principles include optimizing for long-term user satisfaction over a six-month lookback, enabling granular user control of the feed with parental controls for teens, prioritizing creation, and helping users achieve long-term goals; source: @sama. According to @sama, if these principles are not met, the team will make significant changes and, if necessary, discontinue the service; source: @sama.