Coinbase still crushes it in US crypto mindshare, topping the list from Mike Ippolito's recent poll, while Kraken trails closely and keeps gaining ground in crypto exchange rankings. SWIFT and DTCC bundle together as a surprise third, signaling traditional finance's push into digital assets, and Bitwise lands fourth amid rising Bitcoin hype and broader crypto market trends. This snapshot highlights shifting US crypto mindshare dynamics, with exchanges battling for dominance in a landscape fueled by BTC price predictions and institutional adoption over the past year.