Gen Z: 44% of Binance Direct Stocks Users

Gen Z now represents 44% of users on Binance Direct Stocks and bStocks, according to the latest Binance Research report. Only 5.9% of their TradFi trading volume flows into leveraged ETFs, the smallest share across all generations. The figures contradict long-standing stereotypes and align with search data on Gen Z traditional markets trading behavior vs stereotypes historical data as well as Binance Direct Stocks and bStocks platform growth and demographics. Younger traders are entering global markets earlier, favoring disciplined long-term positions over short-term leverage.