Gen Z: ETF Inflows Climb to 21.9% of Equity Flows

Gen Z investors drove unleveraged ETF inflows to 21.9% of net equity in July, up from 18.5% in June, according to Binance Research, while their ETF holder base expanded 2.9% as the sole growing cohort. Gen Z investor allocation crypto equities showed 77% of direct-equity accounts and 60% of TradFi-Perps accounts as net accumulators, marking a clear Gen Z shift from trading to holding ETFs and passive products rather than disengagement. This pattern could steer capital flows across Bitcoin, equities and crypto markets in the months ahead.