Kobeissi Letter: 71% Question AI in Influencer Content
Kobeissi Letter data shows 71% of consumers question human influencers using AI, 45% reject AI influencers outright and 90% demand disclosure of AI-generated content.
SourceAnalysis
Kobeissi Letter reports ~71% of consumers would question a human influencer's recommendation upon discovering AI creation, ~45% refuse to trust or engage with AI influencers and ~90% now expect brands to disclose AI-generated content, driving winning brands to scale investment in real humans as AI handles efficiency but not full human input.
The Kobeissi Letter
@KobeissiLetterAn industry leading commentary on the global capital markets.
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