MiCA: EU KOLs Must Disclose Crypto Affiliate Ties

MiCA rules now require EU-based KOLs to disclose all affiliate commissions upfront under Article 72, while exchanges must supervise every promotion and restrict traffic to licensed platforms only, ending most current affiliate campaigns that target EU residents with unlicensed entities like many offshore exchanges. This shifts crypto affiliate marketing from open link-sharing to vetted partnerships with full documentation and oversight, as seen in recent restructurings at OKX and Kraken. Users will see fewer clickbait claims and more risk warnings as platforms bear liability for influencer statements.