Ripple: XRP Logo Lands on Louisville Basketball Court

Ripple announced a brand partnership placing the XRP logo on Denny Crum Court for every University of Louisville men’s and women’s basketball home game.

The move extends Ripple’s sports sponsorship history into university athletics, aligning the token with high-visibility NCAA programming in 2026.

At $1.41, XRP trades inside its Bollinger Bands with the upper band at $1.44 acting as immediate resistance while the 50-EMA at $1.39 provides the first line of support; the MACD golden cross and neutral RSI at 54.92 keep the 4-hour structure bullish, suggesting any pullback to the 50-EMA likely draws fresh institutional bids before the next leg toward the upper band.