Ripple: XRP Secures First Crypto Athletics Sponsorship

Ripple and the University of Kansas launched the first crypto sponsorship of a major college athletics program today, placing the XRP brand on Jayhawks jersey patches. XRP trades at $1.08 as traders weigh XRP price prediction models against crypto market crash risks and AI industry impact on digital assets. On the 4h chart price tests lower Bollinger support exactly at current levels with EMA50 resistance at $1.11 and EMA200 at $1.15 capping upside, while RSI sits neutral at 32.47 and MACD prints a bearish death cross, pointing to limited follow-through until the $1.11 confluence zone is reclaimed.