Chiliz (CHZ) Partners with PUML to Enhance Fan Engagement with Gamified Health and Wellness
Darius Baruo Jul 05, 2024 12:20
Chiliz (CHZ) partners with PUML Better Health to introduce a gamified health and wellness platform, enhancing fan engagement through Move to Earn and daily challenges.
Chiliz (CHZ), the sports and entertainment blockchain leader, has announced a strategic integration with PUML Better Health, a platform specializing in gamified health and wellness. This collaboration aims to deliver Move to Earn and Fan Health initiatives to the Chiliz community, according to Chiliz.
Key Features of the Partnership
PUML Better Health is an Australian-based platform that gamifies health and wellness by enabling users to connect their wearable devices and claim daily steps. Users are rewarded with PUML, the platform's in-app game coin, which can be redeemed monthly into the native token $PUMLx. This token can be exchanged for CHZ and Fan Tokens, thereby integrating the Chiliz ecosystem into everyday fitness activities.
Key features and benefits of the partnership include:
- Daily Rewards: Chiliz users holding 100 CHZ in the PUML self-custody wallet can boost their daily claim rewards and enjoy the benefits of a paid premium subscriber. This allows them to claim up to 10,000 steps per day.
- Token Gated Challenges: Users can participate in various health challenges, such as daily step targets and team challenges. By connecting their wearable devices, they can compete against other community members. Some challenges will be token-gated using CHZ and Fan Tokens, creating a unique fan experience.
Move to Earn Initiative
The Move to Earn initiative allows members to earn PUML coins by enabling GPS tracking for their walks and runs. This feature rewards users for their first run of the day, further incentivizing physical activity.
Industry Context
This partnership comes at a time when the integration of health and wellness into digital platforms is gaining momentum. With a global focus on fitness and well-being, both Chiliz and PUML Better Health are well-positioned to lead this trend within the sports community.
“Our mission at Chiliz is to continually innovate and enhance the fan experience,” said Alexandre Dreyfus, founder and CEO of Chiliz. “Partnering with PUML Better Health allows us to integrate fan health, wellness, and our first Move to Earn platform into our ecosystem, offering fans a unique way to engage with their fan community through gamified fitness challenges.”
“We are thrilled to collaborate with Chiliz and bring our gamified health platform to a broader audience,” added Damien King, CEO and Founder of PUML Better Health. “This partnership not only promotes physical activity but also offers a unique way for fans to connect with each other in a SportFi experience.”
The partnership is expected to enhance the overall fan engagement by introducing innovative ways to integrate health and wellness into the sports and entertainment sectors.
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