Instacart and OpenAI Revolutionize AI-Powered Grocery Shopping
Timothy Morano Dec 08, 2025 15:00
Instacart and OpenAI enhance their partnership by integrating AI-driven grocery shopping and payment within ChatGPT, offering users a seamless shopping experience.
Instacart and OpenAI have announced a significant enhancement of their partnership, aimed at revolutionizing the grocery shopping experience through artificial intelligence. According to OpenAI, they are launching the first fully integrated grocery shopping and Instant Checkout payment app within ChatGPT.
Seamless Shopping Integration
This new development allows users to browse groceries, build their cart, and complete the checkout process without leaving the ChatGPT interface. By integrating the Instacart app within ChatGPT, users can transition seamlessly from meal inspiration to doorstep delivery. This integration leverages Instacart’s extensive grocery network and fulfillment capabilities, powered by OpenAI's advanced models.
Instacart is the pioneering app to introduce a checkout experience directly within ChatGPT, utilizing the Agentic Commerce Protocol. Anirban Kundu, Chief Technology Officer at Instacart, emphasized the transformative nature of this collaboration, stating that it brings intelligent, real-time support to everyday grocery shopping, turning simple conversations into actionable solutions.
Enhanced User Experience
Nick Turley, VP, Head of ChatGPT, highlighted that this integration allows users to move from meal planning to checkout in a single, uninterrupted conversation. For instance, users can instruct ChatGPT to help shop for ingredients, triggering the Instacart app to suggest relevant items and assemble a cart with the help of OpenAI models. The checkout process is completed within the app, and Instacart handles the delivery.
Strengthening a Longstanding Partnership
The partnership between Instacart and OpenAI is not new; Instacart was an early participant in OpenAI's Operator research preview. This collaboration provided valuable insights to ensure the technology met real-world needs. Currently, Instacart continues to use OpenAI APIs to enhance its proprietary technologies, offering personalized recommendations that save time and aid in decision-making.
Additionally, Instacart employs ChatGPT Enterprise to streamline internal workflows, enhancing the development of personalized customer experiences. OpenAI's Codex is also used within Instacart for internal coding tasks, further showcasing the depth of their collaboration.
This partnership expansion aligns with OpenAI’s broader strategy of collaborating with major enterprises, including Accenture, Walmart, Salesforce, PayPal, Intuit, Target, Thermo Fisher, BNY, Morgan Stanley, and BBVA, among others.
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