According to @pictoryai on Twitter, Yash Arora has joined Pictory AI as the new Customer Success Specialist, signaling the company’s commitment to scaling customer support as AI video generation demand accelerates. This strategic hire reflects a growing trend in the AI industry where companies are investing in dedicated customer success roles to improve user experience and retention for AI-powered SaaS platforms. As business adoption of AI-driven video creation tools continues to rise, robust customer support is becoming a key differentiator and a major business opportunity for AI startups (source: @pictoryai, October 8, 2025).