According to TheRundownAI, FIFA uses optical tracking, 10 cm offside audio alerts, sensor balls, body cams with Lenovo AI, and Football AI Pro for analysis.

According to @PicLumen, Adidas has partnered with PicLumen to launch a new collection featuring AI-generated artwork, highlighting the growing integration of artificial intelligence in fashion design. This collaboration demonstrates how AI can empower artists and brands to create unique, scalable visual assets, opening new business opportunities for AI-driven creative services in the apparel sector (source: @PicLumen, Sep 11, 2025).