According to The Rundown AI, Grok, an AI model developed by xAI, is under scrutiny as the European Union launches an investigation into its deepfake tools, raising concerns about the ethical and regulatory challenges facing generative AI technologies. This probe highlights the increasing regulatory focus on AI content authenticity and the potential business risks for companies deploying advanced neural network models. The EU's actions signal heightened oversight that could affect the market strategies of AI firms operating in regulated regions, as reported by The Rundown AI.