According to ElevenLabs (@elevenlabsio), the company has launched a new regional hub in Brazil, a market recognized for its high engagement with voice-driven experiences and substantial user base even prior to local operations. The release of Judite 2.0, an AI-powered voice agent based on a popular Brazilian character, exemplifies ElevenLabs' strategy to localize AI products and foster user adoption by leveraging culturally relevant content. This move taps into Brazil's growing demand for conversational AI, presenting business opportunities for companies seeking to expand AI-powered voice solutions in Latin America (source: ElevenLabs Twitter, Sep 8, 2025).