According to Greg Brockman, Emirates has entered into a strategic collaboration with OpenAI to deploy ChatGPT Enterprise across its entire organization (source: mediaoffice.ae/en/news/2025/november/21-11/emirates-group-collaborates-with-openai-to-accelerate-ai-adoption-and-innovation). This initiative marks a significant move in the aviation sector, aiming to accelerate AI adoption, streamline operations, enhance customer service, and drive innovation. By integrating ChatGPT Enterprise, Emirates seeks to optimize internal workflows, introduce intelligent automation for both staff and passenger interactions, and position itself as a digital transformation leader in the airline industry. For the AI industry, this deployment highlights growing enterprise demand for large language models, setting a precedent for scalable, secure, and practical AI applications in highly regulated sectors.