According to @elevenlabsio, Toyota’s Northern California Dealers Association collaborated with creative agency HL Ad Agency and ElevenLabs to introduce an innovative AI-powered fan activation featuring a virtual NFL quarterback, Brock Purdy. Built on the ElevenLabs Agents Platform, the interactive experience enables fans to engage in real-time conversations, answer trivia, and compete for VIP 49ers rewards. The campaign demonstrated a significant uplift in marketing performance, achieving an average engagement time of 2 minutes per session across thousands of user interactions. This implementation highlights the growing trend of leveraging conversational AI to enhance fan engagement and deliver measurable business outcomes for brands in the sports marketing sector (source: @elevenlabsio).