According to Sawyer Merritt, Rivian is set to unveil a new in-vehicle AI assistant developed over nearly two years, marking a significant step beyond basic chatbot integrations in the automotive sector (source: driveteslacanada.ca/news/riv…). This proprietary AI solution aims to enhance driver experience and vehicle functionality, positioning Rivian at the forefront of automotive AI innovation. As automakers race to incorporate AI-powered features, Rivian's investment showcases a growing trend towards tailored, deeply integrated AI systems that can deliver real-time assistance, predictive maintenance, and personalized in-car experiences. This move is expected to drive new business opportunities in smart mobility and connected vehicle services, creating competitive advantages for industry players who invest in robust AI capabilities.