According to KREA AI, Runway References introduces a new AI model that allows users to input reference images directly into prompts, enabling consistent character and scene generation. This advancement, powered by RunwayML, addresses a key challenge in generative AI by ensuring visual continuity across multiple outputs. The feature has significant business implications for industries such as animation, gaming, marketing, and content creation, where maintaining visual consistency is essential for branding and storytelling. By streamlining workflows and reducing manual editing, Runway References positions itself as a robust tool for creative professionals seeking scalable AI-driven solutions (source: KREA AI on Twitter, May 22, 2025).