According to Sawyer Merritt, Ryanair CEO recently disputed Starlink's AI-driven passenger analytics during a press conference, highlighting a critical gap between Starlink's prediction that 90% of passengers would pay for inflight WiFi and Ryanair's own data, which shows less than 10% uptake (source: Sawyer Merritt on Twitter). This clash underscores the importance of accurate AI-powered market research in the aviation sector for monetizing onboard digital services. Airlines leveraging advanced AI analytics can better tailor connectivity offerings and price strategies, opening new business opportunities for AI solution providers focused on real-time passenger behavior analysis.