According to Sawyer Merritt, Tesla has begun offering FSD (Supervised) V14 ride alongs in Denmark, Switzerland, Germany, France, and Italy. This rollout marks a significant step for AI-driven autonomous vehicle technology in Europe, allowing potential customers and stakeholders to experience Tesla's Full Self-Driving software firsthand. The initiative demonstrates Tesla's commitment to advancing AI-powered mobility solutions and could accelerate business opportunities in the European autonomous vehicle market by increasing public awareness and regulatory engagement (Source: Sawyer Merritt, Twitter).

According to Sawyer Merritt, Tesla's 2025 Holiday Update introduces significant AI-powered enhancements, most notably the integration of Grok with Navigation Commands (Beta), enabling the AI to add and edit navigation destinations and act as a personal in-car guide (source: Sawyer Merritt on Twitter, Dec 6, 2025). The update also debuts Tesla Photobooth, leveraging AI for real-time image processing and filters, and enhances Dog Mode Live Activity, which uses AI to share live cabin snapshots and environmental data with iPhone users. Additionally, the Dashcam Viewer now applies AI analytics to include speed, steering angle, and self-driving state, offering drivers deeper insights into vehicle data. These features highlight Tesla’s commitment to embedding practical AI applications to improve user experience and create business opportunities in smart vehicle software. The integration of Grok AI positions Tesla at the forefront of automotive AI trends, presenting new monetization models for in-car assistants, real-time safety analytics, and personalized infotainment.

According to Sawyer Merritt, Tesla has launched a new car rental program at select U.S. stores, allowing customers to rent a Tesla for up to 7 days starting at $60 per day. The program features access to Tesla's advanced Full Self-Driving (FSD) Supervised technology and includes complimentary Supercharging for the duration of the rental. This initiative demonstrates Tesla's push to make AI-driven autonomous driving experiences more accessible to consumers and serves as a real-world deployment of its AI systems. The program also offers a $250 discount on new Tesla purchases within 7 days of the rental, which could drive increased adoption of Tesla's AI-powered vehicles and create new business avenues for direct AI technology consumer engagement (source: Sawyer Merritt on Twitter).