According to Jeff Dean on Twitter, Ultra subscribers have begun receiving access to new advanced AI model features, signaling a move towards premium, tiered access in AI services (source: Jeff Dean, Twitter, August 28, 2025). This development highlights a growing trend in the AI industry where companies are introducing exclusive capabilities for higher-tier subscribers, enabling enhanced productivity tools and faster inference times. The business opportunity lies in offering differentiated AI services and premium subscriptions, which can drive recurring revenue and foster user loyalty in enterprise and developer markets.

According to Demis Hassabis on Twitter, Gemini 2.5 Deep Think is now available for Ultra subscribers, offering a significant advancement in AI-driven creativity and planning. This model excels at solving complex problems by simultaneously considering, revising, and integrating multiple ideas, providing users with optimal solutions. Gemini 2.5 Deep Think is a faster version of the model that recently achieved gold-level performance at the International Mathematical Olympiad (IMO), highlighting its superior capabilities in handling intricate problem-solving tasks. Businesses and developers can leverage this technology for enhanced innovation, productivity, and competitive advantage in AI-powered applications (Source: @demishassabis, August 1, 2025).