According to @XPengMotors, the company is leveraging its Diecast Collection to engage users and promote brand loyalty, with interactive campaigns that hint at future AI-powered personalization in automotive marketing (source: XPENG Twitter, Dec 30, 2025). By encouraging user participation and collecting preferences, XPENG can use AI algorithms to analyze consumer data, optimize product offerings, and tailor marketing strategies. This trend reflects a broader industry shift where AI-driven insights are transforming how automotive brands interact with customers and open new business opportunities through hyper-personalized experiences.