AI Training Evolution: From Internet Text Pretraining to Supervised Finetuning and Human-Labeled Data

According to Andrej Karpathy, the priorities in AI model training have shifted significantly over time. During the pretraining era, success depended on large, diverse, and high-quality internet text datasets, which enabled models to learn general language patterns and facts (source: Andrej Karpathy, Twitter). In the supervised finetuning era, the focus switched to conversational data, often generated by contract workers who create question-answer pairs to improve model performance in structured, real-world interactions (source: Andrej Karpathy, Twitter). This shift highlights new AI business opportunities in the creation and curation of high-quality human-labeled conversational datasets, which are now critical for advancing large language models and maintaining competitive differentiation in the generative AI market.
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From a business perspective, the move from pretraining to supervised finetuning presents lucrative market opportunities, particularly in monetizing AI through customized solutions. Companies can leverage finetuned models for enterprise applications, such as automated customer support, potentially reducing operational costs by up to 30% as reported in a McKinsey study from June 2023 on AI's impact on customer service. Market trends indicate a surge in demand for high-quality training data, with firms like Scale AI raising $1 billion in funding in May 2024 to expand data labeling services, according to TechCrunch coverage. This creates monetization strategies including data-as-a-service models, where businesses sell curated datasets for finetuning, or API-based access to pretrained models, as seen with OpenAI's revenue model that generated $1.6 billion annually by late 2023 per The Information reports. The competitive landscape features giants like Microsoft, integrating finetuned AI into Azure, and startups like Cohere, focusing on enterprise language models. Regulatory considerations are paramount, with the EU AI Act, effective from August 2024, mandating transparency in training data to ensure compliance and avoid fines up to 6% of global revenue. Ethical implications include fair labor practices for contract workers creating data, as highlighted in a 2022 Time magazine investigation into underpaid annotators. Businesses must adopt best practices like diverse hiring for data creation to reduce biases, fostering trust and long-term adoption. Overall, this trend unlocks opportunities in verticals like e-commerce, where personalized chatbots can boost conversion rates by 20%, based on Gartner data from 2023.
Technically, implementing supervised finetuning involves challenges such as scaling data collection and ensuring model alignment, but solutions like reinforcement learning from human feedback (RLHF), introduced in InstructGPT by OpenAI in January 2022, offer pathways forward. This method, which refines models using ranked responses, has been pivotal in reducing toxic outputs by 50% in some benchmarks according to OpenAI's research. Future outlook points to an era beyond finetuning, potentially emphasizing synthetic data generation or multi-modal training, with predictions from Gartner in 2024 forecasting that by 2027, 60% of enterprise AI will incorporate synthetic data to overcome data scarcity. Implementation requires robust infrastructure, like GPU clusters, with costs dropping 20% annually per Moore's Law trends noted in NVIDIA's 2023 reports. Key players must navigate competitive pressures, with Meta's Llama 2, open-sourced in July 2023, democratizing access and spurring innovation. Ethical best practices include auditing datasets for fairness, as recommended by the AI Alliance formed in December 2023. Looking ahead, this could lead to AI systems with enhanced reasoning, impacting industries by automating complex tasks and creating new jobs in AI oversight, with the AI market expected to grow to $407 billion by 2027 according to Fortune Business Insights' 2022 projection.
FAQ: What is the difference between AI pretraining and supervised finetuning? Pretraining involves training models on massive unstructured text to learn general patterns, while supervised finetuning uses labeled data like conversations to specialize models for tasks, improving accuracy as seen in ChatGPT. How can businesses monetize finetuned AI models? Strategies include offering subscription-based APIs or custom finetuning services, with OpenAI reporting significant revenue from such models in 2023.
Andrej Karpathy
@karpathyFormer Tesla AI Director and OpenAI founding member, Stanford PhD graduate now leading innovation at Eureka Labs.