According to Mark Cuban, he proposes a short-term response to ACA premium subsidies by allocating $100 per month into a Health Savings Account restricted to Direct Primary Care subscriptions, with the remaining expected subsidies applied to insurance premiums. Source: Mark Cuban on X, Nov 23, 2025. He states that having Direct Primary Care should lower plan costs, which should allow premiums to be lowered rather than raised. Source: Mark Cuban on X, Nov 23, 2025. Cuban directed the idea to Senators Rick Scott, Ron Johnson, Bill Cassidy, and John Kennedy, positioning the suggestion within ongoing ACA premium subsidy discussions that directly target premium-setting for marketplace plans. Source: Mark Cuban on X, Nov 23, 2025.