Pionex Pay sees 30% daily active users and 20% retention jump post-card launch. Asia model leverages Alipay and WeChat Pay integration unlike US rewards focus.

According to @MilkRoadDaily, Alipay has launched a new Ethereum Layer 2 named Jovay, signaling that the world’s largest fintech app with over 1.4 billion active users and trillions in annual payments is building on-chain on ETH (source: @MilkRoadDaily on X, Oct 15, 2025). According to @MilkRoadDaily, this scale could accelerate mass adoption by embedding blockchain infrastructure behind familiar payment experiences, reducing user friction (source: @MilkRoadDaily on X, Oct 15, 2025). Based on @MilkRoadDaily’s report, traders should monitor ETH for sentiment shifts tied to potential L2 activity, track any official Jovay integrations and deployment details, and watch L2 sector flows for confirmation of on-chain usage trends (source: @MilkRoadDaily on X, Oct 15, 2025).

According to Justin Sun, Alipay has started allowing users to purchase cryptocurrencies. This development could significantly impact the accessibility and adoption of digital currencies in China, providing a new avenue for traders to engage with the market.