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Time Details
2025-07-07
08:58
European Banking Giants BBVA and Banca Sella Embrace Crypto: BBVA Advises Up to 7% BTC & ETH Portfolio Allocation

According to @rovercrc, major European banks are deepening their involvement in the cryptocurrency market, signaling strong institutional interest. Spanish banking giant BBVA is now actively advising its wealth clients to allocate between 3% and 7% of their portfolios to Bitcoin (BTC) and Ethereum (ETH), as stated by the bank's head of digital solutions, Philippe Meyer. BBVA plans to expand its crypto offerings later this year. Concurrently, Italian banking group Banca Sella is piloting stablecoin custody services with Fireblocks, potentially opening up digital asset services to its 1.4 million customers. These moves, spurred by clearer European regulations, represent significant validation for the crypto asset class and could drive increased liquidity and demand for BTC and ETH from traditional finance investors.

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