According to Schwab Asset Management, 45% of ETF investors plan to purchase crypto ETFs based on its latest study of ETF investors (source: Schwab Asset Management). The study reports interest is highest among Millennials at 57% and lowest among Boomers at 15% (source: Schwab Asset Management). For traders tracking crypto ETF demand, these age-cohort intent metrics define a quantified demand profile that can inform monitoring of crypto ETF market participation by demographic segments (source: Schwab Asset Management).

According to Fox News, there has been a significant surge in rare cancer diagnoses among millennials and Gen X. This trend is likely to drive increased investment activity in biotech and healthcare stocks, as traders seek exposure to companies developing novel diagnostics and treatments. Historically, increased healthcare sector volatility can influence overall market sentiment, potentially impacting digital asset flows as investors adjust risk profiles. Crypto traders should monitor these sectoral shifts, as heightened uncertainty in traditional markets may boost interest in defensive crypto assets like BTC and ETH. (Source: Fox News, June 11, 2025)

According to The Kobeissi Letter, the combined value of US homes surged by $2.5 trillion in 2024, reaching a near-record $49.7 trillion. Since 2012, the total value of homes has increased by 150%. Millennials' homeownership value rose 19% year-over-year to $9.7 trillion, accounting for approximately 20% of the housing market.