According to Binance, blockchain networks allow anyone to create and send tokens to wallets without user consent, making them susceptible to scams. Common fraudulent tactics include phishing airdrops, fake or look-alike tokens, fake giveaways, presale scams, and honeypot traps. Binance advises users to conduct thorough research (DYOR), heed wallet warnings, verify contract addresses through official channels, and avoid interacting with unsolicited tokens. Transparency and caution are emphasized as key defenses against these scams.