According to AltcoinGordon, there is an expectation of continued occurrences of 'celebrity rug pulls' in the cryptocurrency market. These events involve celebrities promoting cryptocurrencies that experience sudden value drops, negatively impacting traders. It is important for traders to conduct thorough research and remain cautious when celebrities endorse specific coins, as history shows that such endorsements can lead to significant market manipulation and losses (source: AltcoinGordon).