Coinbase Sets July 21 Launch for U.S. Perpetual Futures (BTC, ETH) as CEO Reveals Weekly Bitcoin Buys

According to @moonshot, crypto exchange Coinbase (COIN) is set to launch perpetual-style futures contracts for Bitcoin (BTC) and Ether (ETH) in the U.S. on July 21, introducing a CFTC-regulated derivatives product to the American market. These instruments will mimic perpetual swaps with a funding rate mechanism. In a significant move for market sentiment, Coinbase CEO Brian Armstrong also confirmed the company is buying more Bitcoin every week, adding to its corporate treasury which already holds 9,257 BTC. This news comes alongside a security alert where a crypto media outlet's website was compromised with a front-end exploit, using a fake airdrop pop-up to phish for users' wallet credentials, underscoring the need for trader vigilance.
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The cryptocurrency market is currently navigating a complex landscape, balancing significant security vulnerabilities against major strides in institutional adoption. Over the weekend, a prominent crypto news platform confirmed it fell victim to a front-end exploit. Attackers injected malicious code that triggered a pop-up advertising a fraudulent airdrop, attempting to lure users into connecting their wallets with promises of valuable tokens. The platform promptly issued a warning on X (formerly Twitter), advising users against interacting with the pop-ups and confirming they were working on a solution. This incident is a stark reminder of the persistent operational risks within the digital asset space, where even trusted sources can be compromised. The attack method, known as a wallet drainer, is particularly insidious as it leverages the credibility of established websites to trick users into signing malicious transactions. This event occurred just two days after a similar phishing exploit was identified on the popular data aggregator CoinMarketCap, suggesting a coordinated or copycat campaign targeting high-traffic crypto sites.
Coinbase Drives Institutional Adoption with Regulated Futures
In a significant move for the US market, leading cryptocurrency exchange Coinbase announced it will launch perpetual-style futures contracts for U.S. clients starting July 21. This makes Coinbase one of the first platforms to offer a regulated version of this highly popular derivatives product within the United States. The initial offerings will be for Bitcoin (BTC) and Ethereum (ETH) and will trade on the Coinbase Derivatives Exchange, which is regulated by the Commodity Futures Trading Commission (CFTC). These instruments are structured as long-dated futures with five-year expirations but include a funding rate mechanism that mimics the behavior of traditional perpetual swaps, which dominate offshore trading volumes. The introduction of these 24/7 traded and centrally cleared products could unlock a new wave of institutional capital and sophisticated trading strategies in the US, potentially increasing liquidity and stabilizing price action for BTC and ETH.
Corporate Bitcoin Strategy Signals Long-Term Conviction
Reinforcing the bullish institutional sentiment, Coinbase CEO Brian Armstrong recently stated on X that the company is actively accumulating Bitcoin on a weekly basis for its corporate treasury. "We're buying more bitcoin every week. Long Bitcoin," Armstrong declared. This follows an earlier disclosure from CFO Alesia Haas during an earnings call, where she revealed the firm had purchased $150 million in crypto, primarily Bitcoin, in the first quarter of 2025. According to data from BitcoinTreasuries.net, Coinbase currently holds 9,257 BTC, valued at nearly $1 billion, on its balance sheet. This places Coinbase among the top publicly traded companies holding Bitcoin, signaling strong corporate conviction in the asset's long-term value proposition. This strategy not only strengthens Coinbase's financial position but also provides a powerful signal to other corporations considering adding digital assets to their treasuries.
Bitcoin and Altcoin Market Analysis
From a trading perspective, the market is exhibiting fascinating dynamics. Bitcoin (BTC) is trading in a tight range, with the BTC/USDT pair hovering around $107,563. Over the past 24 hours, it has seen a modest gain of 0.18%, with a daily high of $108,746 and a low of $106,766. The low trading volume of just 5.43 BTC on this pair suggests a period of consolidation or trader indecision. While Bitcoin consolidates, Ethereum (ETH) has shown more decisive upward momentum. The ETH/USDT pair surged 2.92% to trade at $2,508, pushing towards its 24-hour high of $2,522. The ETH/BTC ratio also reflects this outperformance, climbing 3.18% to 0.02333. This strength in Ethereum, coupled with the launch of regulated ETH futures on Coinbase, could attract further capital flow into its ecosystem.
The most significant action, however, appears to be in the altcoin market. Several major altcoins are posting substantial gains against Bitcoin, indicating a potential rotation of capital. The AVAX/BTC pair has been a standout performer, rocketing up 6.73% to 0.00022670 on strong volume. Similarly, the SOL/BTC pair is up 4.15% to 0.00147100, breaking through recent resistance levels. Other notable movers include ADA/BTC, which gained 3.22%, and DOGE/BTC, which saw a surge in volume of over 137,000 BTC while climbing 1.83%. This widespread strength in altcoin-to-BTC pairs suggests that traders are becoming more risk-on, seeking higher returns in assets beyond Bitcoin. Traders should monitor these pairs closely, as continued strength could signal the beginning of a broader altcoin rally, especially if Bitcoin remains in a stable consolidation pattern.
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