The corporate adoption of Bitcoin as a primary treasury reserve asset is accelerating, with two more publicly traded companies announcing significant BTC accumulations. Singapore-based AI education firm Genius Group (GNS) and healthcare technology company Prenetics Global (PRE) have both revealed ambitious strategies to bolster their balance sheets with Bitcoin, signaling a broadening of the trend beyond the tech and finance sectors. This wave of corporate buying provides a steady stream of demand for BTC, offering a fundamental tailwind for the market as Bitcoin consolidates above the critical $100,000 psychological level. For traders, these announcements not only validate long-term bullish theses but also create volatility and opportunities in the associated equities.

Corporate Treasuries Fuel Bitcoin Demand

Genius Group has aggressively ramped up its Bitcoin acquisition strategy, increasing its holdings by 20% to a total of 120 BTC. According to a recent SEC filing, the purchases were made at an average cost of $101,539 per BTC, a price point that demonstrates strong conviction even at historically high valuations. This move comes after a U.S. court stayed an injunction on May 22, effectively allowing the company to resume its buying program. The AI-powered education firm has reiterated its ambitious goal to accumulate 1,000 BTC within the next six months. This news has had a dramatic effect on its stock (GNS), which has surged over 300% in the past two weeks. However, traders should note that despite this meteoric rise, the stock remains down over 40% year-over-year, suggesting potential for further volatility. CEO Roger Hamilton framed the strategy as integral to the company's focus on educating about AI, Bitcoin, and community values for the future.

Healthcare Sector Embraces BTC

Following a similar path, healthcare firm Prenetics Global has initiated its own Bitcoin treasury with a $20 million purchase, facilitated by the global crypto exchange Kraken. In a press statement, the company confirmed it has board approval to significantly increase its holdings, aiming to become one of the largest corporate Bitcoin holders in the global healthcare industry. This move follows a similar announcement from Swedish health-tech company H100 Group, which recently allocated $79 million to its long-term BTC strategy. Prenetics CEO Danny Yeung highlighted the convergence of healthcare innovation and blockchain technology as a key driver. To underscore its commitment, Prenetics also appointed Andy Cheung, the former COO of crypto exchange OKEx, to its Board of Directors, a move that adds significant digital asset expertise to its leadership.

Bitcoin and Altcoin Trading Analysis

This backdrop of increasing corporate demand coincides with a period of strong price consolidation for Bitcoin. The BTC/USDT pair is currently trading around $108,091, holding steady after reaching a 24-hour high of $108,341. The tight range between the high and the 24-hour low of $107,439 suggests a market gathering momentum for its next major move. The steady corporate inflows act as a support mechanism, potentially limiting downside risk and building a base for a push toward new all-time highs. While Bitcoin maintains its strength, certain altcoins are showing exceptional relative performance. The AVAX/BTC pair is a standout, surging 6.733% to a price of 0.00022670 BTC, with a high of 0.00022890 BTC. This indicates that Avalanche is significantly outperforming Bitcoin, presenting a potential rotation play for traders looking for higher beta exposure. Other pairs like LINK/BTC and LTC/BTC are also showing modest strength, up 1.017% and 1.693% respectively. Conversely, the ETH/BTC pair is down slightly by 0.473%, suggesting a momentary preference for BTC over Ethereum among traders. The continued announcements from firms like Genius Group and Prenetics are likely to keep sentiment bullish, providing fundamental support for the entire crypto asset class while creating distinct trading opportunities in both crypto-correlated equities and outperforming altcoins.