According to @EricBalchunas, ETF flows are approximately $121 billion month to date in January, far above an average January near $40 billion and already exceeding the prior January record of $88 billion set last year, with roughly a week remaining (source: Eric Balchunas on X). According to @EricBalchunas, Vanguard VOO has taken in about $19 billion this month, and VOO’s average daily inflow now matches what the entire ETF industry averaged daily a decade ago (source: Eric Balchunas on X). According to @EricBalchunas, these figures underscore exceptionally elevated fund flows into broad, low cost index exposure via large ETFs (source: Eric Balchunas on X).