Long-Term Bitcoin (BTC) Holding Strategy: Insights from Bobby Ong for Crypto Traders

According to Bobby Ong, the most effective trading strategy is to purchase Bitcoin (BTC) and hold onto it for many years without frequent trading. Ong emphasizes that while this buy-and-hold approach is straightforward in theory, it can be challenging to execute due to market volatility and investor psychology. This strategy is particularly relevant for traders seeking long-term capital appreciation and reducing the risk associated with short-term market fluctuations. (Source: Bobby Ong)
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In the ever-evolving world of cryptocurrency trading, seasoned experts often emphasize strategies that stand the test of time. According to Bobby Ong, a prominent figure in the crypto space, the best approach is to buy BTC and hold it for years without making impulsive moves. This advice, shared on August 3, 2025, highlights the simplicity yet profound challenge of long-term holding in Bitcoin. As traders navigate volatile markets, this HODL strategy resonates deeply, reminding us that patience can yield substantial rewards amid the noise of short-term fluctuations.
Understanding the HODL Strategy in BTC Trading
The core of Bobby Ong's message revolves around acquiring Bitcoin (BTC) and resisting the urge to sell during market dips or hype cycles. This buy-and-hold tactic has historical precedence, with BTC delivering impressive returns over extended periods. For instance, investors who bought BTC in early 2020 at around $7,000 per coin and held through the 2021 bull run saw values soar to over $60,000 by November 2021, according to market data from that period. However, as Ong notes, executing this strategy is far from easy, requiring discipline to weather events like the 2022 bear market, where BTC plummeted below $20,000. In today's context, with BTC trading volumes often exceeding $30 billion daily on major exchanges, this approach encourages traders to focus on long-term value rather than day-to-day price swings.
Market Indicators Supporting Long-Term BTC Holding
From a trading perspective, several indicators bolster the case for holding BTC. On-chain metrics, such as the increasing number of addresses holding over 1,000 BTC, suggest growing institutional accumulation. Data from late 2024 showed a 15% rise in such whale addresses, indicating confidence in Bitcoin's future. Moreover, Bitcoin's hash rate, a key security indicator, hit all-time highs above 600 EH/s in mid-2025, reinforcing network strength. Traders considering this strategy should monitor support levels around $50,000, where BTC has historically bounced back, and resistance near $70,000, which could signal breakout opportunities. While short-term volatility persists—with 24-hour price changes sometimes reaching 5%—the long-term trend points upward, driven by factors like ETF approvals and corporate adoption. Ong's advice aligns with this, urging traders to avoid overtrading and instead build positions gradually during dips.
Integrating this into broader market analysis, the HODL strategy intersects with stock market correlations. For example, during periods of economic uncertainty, BTC often moves in tandem with tech stocks like those in the Nasdaq, providing cross-market hedging opportunities. Institutional flows into Bitcoin ETFs, which surpassed $50 billion in assets under management by 2025, further validate this approach. However, risks remain, including regulatory shifts and macroeconomic pressures like interest rate hikes, which could trigger sell-offs. Traders might diversify by pairing BTC holdings with AI-related tokens, as advancements in artificial intelligence could boost blockchain efficiency and drive sentiment. Ultimately, Ong's timeless wisdom underscores that successful trading isn't about constant action but strategic inaction, potentially turning modest investments into significant wealth over years.
Trading Opportunities and Risks in Long-Term BTC Strategies
For those implementing this strategy, entry points matter. Historical patterns show that buying during halving cycles—such as the 2024 event when BTC was around $40,000—has led to multi-fold gains within 18 months. Current market sentiment, buoyed by global adoption, suggests potential for BTC to test $100,000 by 2026 if bullish trends continue. Volume analysis reveals that spikes above 1 million BTC in daily trades often precede rallies, offering signals for accumulation. Yet, the psychological challenge Ong mentions is real; paper losses during corrections can tempt sales, eroding long-term gains. To mitigate this, traders could use dollar-cost averaging, investing fixed amounts weekly, which has historically reduced average entry costs by 20-30% in volatile assets like BTC. In summary, while active trading appeals to many, Ong's endorsement of passive holding provides a low-risk path to crypto success, especially as Bitcoin cements its role as digital gold.
Bobby Ong
@bobbyongCo-founder & COO @coingecko and @geckoterminal. Bootstrapping in the crypto space since 2013.