According to Binance, it announced a Binance Pay promotion where users who send crypto to a friend for the first time can win up to 80,000 LINEA, highlighting the eligible action as a first-time Binance Pay transfer to a friend, source: Binance via X on Jan 3, 2026. The announcement explicitly references the LINEA token and tags @LineaBuild, indicating the reward asset for this campaign is LINEA, source: Binance via X on Jan 3, 2026. The campaign entry point is provided through the official Binance app link at app.binance.com under the pay-activity section, confirming this is an official Binance-run promotion, source: Binance via X on Jan 3, 2026.