Dynasty Farms to Use Blockchain for Fresh Produce Traceability Project

Brian Njuguna   Oct 13, 2019 09:03 1 Min Read (14).jpg

Dynasty Farms/ Pacific International Marketing is set to use iTrade Blockchain to propel transparency and traceability of fresh produce. iTrade Network is a noteworthy worldwide provider of supply chain management solutions in the food and beverage sector. 

By using iTrade Blockchain, Dynasty Farms will attain and present key product data with various trading partners. This approach will be instrumental in offering optimal visibility of the supply chain operations being undertaken. Moreover, consumers will be advantaged as their knowledge base about food safety will be enhanced. 

Dave Johnson, the president of Dynasty Farms, stipulated that transparency and safety were their top objectives. 

Johnson noted:

“We want to make sure we are providing our consumers with the safest, highest quality product. Having rich traceability information associated with our purchase orders on the iTrade Blockchain will not only give us meaningful insights into our operations and facilitate a safer supply chain, but it will also set us apart from our competitors and make us more appealing to our current and prospective trading partners.”

The deployment of iTrade Blockchain is set to be transformative as PIM/Dynasty Farms will be able to capture vital first-mile data. As a result, food safety will be enhanced based on the traceability solutions presented. This project is set to render a secure and smarter food supply chain. 

Previously reported on Blockchain.News, the traceability of coffee origin was recently propelled by a blockchain app. 


Image via Shutterstock

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