ElevenLabs and AILAS Launch Voice ID System to Safeguard Actors from AI Misuse
James Ding Sep 18, 2025 16:21
ElevenLabs partners with AILAS to introduce a voice ID system, allowing actors to authorize AI use of their voices, aiming to curb misuse and promote responsible AI adoption.
In a significant step towards protecting voice actors in the age of artificial intelligence, ElevenLabs, in collaboration with the Japanese non-profit AILAS, has introduced a new voice identification system. This system allows actors and voice professionals to mark their voices as authorized for AI use, according to ElevenLabs.
AI Voice Authentication
ElevenLabs' partnership with the Association for the Independent Labeling of AI Speech (AILAS) marks the first instance of a major AI voice platform implementing voice authenticity indicators on a large scale. This initiative aims to promote the responsible adoption of AI speech technologies and reduce misuse. The system introduces authenticated IDs for professional voices, which allow users to verify that a voice has been consensually registered and is authorized for AI use.
Ensuring Fair Use
AILAS has collaborated closely with Japanese voice actors to define the conditions for using AI-generated voice clones. These IDs and labels confirm that a voice clone was created with the original owner's consent and under specific usage terms. This initiative is designed to facilitate the fair trade of AI-generated voices.
Mati Staniszewski, CEO and co-founder of ElevenLabs, highlighted the importance of this development, stating that the introduction of AILAS IDs in their Voice Library helps creators, studios, and platforms verify the origin and usage terms of professional voices. This, he suggests, is a step towards making AI voice adoption more accessible while safeguarding the rights of voice actors.
Implementation and Impact
The first phase of the partnership includes several key components: an AILAS ID field in ElevenLabs’ Voice Library to identify registered voices, back-end linkage to AILAS’ registry with specified use conditions and exclusions, and planned support for metadata integration and third-party verification.
This system addresses the growing demand from studios and creators for clear frameworks to work with AI voices without infringing on rights. It also reflects a changing attitude among Japanese actors and voice actors, who have historically been cautious about AI voice use but are now more open to participation under well-defined terms.
With over 3,700 professionals from Japan’s leading voice and actor associations eligible for AILAS registration, the adoption rate is projected to reach up to 20% within the first year. This partnership is likely to set a precedent beyond Japan, with similar rights groups in South Korea and other countries closely observing its development.
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