Why Memecoins Keep Surging: Social Token Trends
Khushi V Rangdhol Aug 14, 2025 22:29
Memecoins like Dogecoin and Shiba Inu are surging due to community hype and social media. However, their volatility poses significant investment risks.

Key Takeaways
- Memecoins like Dogecoin, Shiba Inu, Little Pepe, and MemeCore are experiencing significant rallies in September 2025, often outpacing established crypto assets.
- The main fuel for these surges is community-driven hype, viral social media, and frequent influencer or celebrity involvement.
- New launches and presale models are drawing in both novice and seasoned traders because of low barriers to entry and fast, sometimes outsized swings.
- Despite price volatility, social tokens remain popular thanks to their meme branding and “easy to join” narratives.
Social Tokens at the Center of the 2025 Boom
Memecoins—cryptocurrencies inspired by internet memes or social phenomena—have outperformed expectations this year. Standouts like Dogecoin (DOGE) and Shiba Inu (SHIB) regularly trend on X (formerly Twitter) and TikTok, keeping community spirits and trading activity high. Newer players, such as Little Pepe and MemeCore, have tapped into this energy, running massive presale campaigns and sometimes delivering 100%+ returns for early buyers.
What distinguishes these coins isn’t technical innovation, but the power of internet virality. With every meme, tweet, or celebrity shoutout, these communities expand—amplifying both risk and reward. Social contests, giveaways, and themed “airdrops” are increasingly common.
What Makes Memecoins Keep Going Up?
Most traditional cryptocurrencies rely on tangible use cases, but memecoins can skyrocket based on buzz alone. Much of their value comes from:
- Fast-moving, meme-fueled narratives anyone can join.
- Strong online communities that drive self-sustaining hype.
- Features like zero taxes, fast trading on DEXs, and gamified launches.
For example, Little Pepe recently closed a $24M presale after a viral contest, while MemeCore doubled in price within days of launch simply by trending on crypto TikTok and X. Traders and influencers alike flock to these coins looking for quick returns, which adds to their momentum.
Should Investors Worry About the Risks?
While rewards can be dramatic, memecoins remain among the most volatile—and speculative—cryptos in the market. Their rapid booms are often followed by equally abrupt busts, especially if viral attention fades or profit-taking accelerates. Rug pulls, scams, and liquidity issues are still a reality in this corner of the crypto space.
What’s Ahead for Memecoin Traders?
It’s not clear if giants like DOGE and SHIB will sustain their dominance or if new entrants will set the next trend. Exchange listings, major social events, and creative community campaigns will continue to drive day-to-day price moves. For now, those joining the memecoin boom should approach with both excitement and caution—recognizing that in the world of social tokens, hype can be both a rocket and a trapdoor.
Sources:
CoinCentral, Changelly, Cryptodnes, TradingView, StealthEx.
Image source: Shutterstock