According to ElevenLabs (@elevenlabsio), the company has upgraded its AI-powered SFX platform, increasing the maximum audio duration from 22 seconds to 30 seconds and raising the sample rate from 44.1kHz to 48kHz, which is the industry standard for film, TV, video, and game production. This enhancement preserves subtle harmonics and delivers higher-quality results when applying EQ, reverb, and other audio effects, making AI-generated sound effects more viable for professional media workflows (source: @elevenlabsio, 2025-09-02). The update opens new business opportunities for studios seeking scalable, high-fidelity AI audio solutions.