According to ElevenLabs (@elevenlabsio), the company has launched version 2 of its SFX model, enabling users to generate any sound effect directly from a text prompt via both UI and API. The update delivers notable advancements such as higher sound effect quality, the introduction of seamlessly looping sound effects, an increased maximum duration from 22 seconds to 30 seconds, and an improved sample rate of 48kHz, up from 44.1kHz. Additionally, the SFX Library has been refreshed. These enhancements position ElevenLabs’ AI-powered SFX generation as a valuable tool for game developers, content creators, and businesses seeking scalable, high-fidelity audio assets with rapid turnaround. The integration of looping and longer durations addresses key use cases in gaming, film, and interactive media, while the API access broadens enterprise opportunities for automating sound design workflows (Source: @elevenlabsio, September 2, 2025).

According to ElevenLabs (@elevenlabsio), the SB-1 Soundboard has been upgraded to support the new SFX v2 model, delivering higher quality AI-generated sound effects and seamless looping capabilities for ambient audio presets. The update also introduces MIDI support, allowing users to integrate the soundboard into professional audio workflows and live performance setups. These features position the SB-1 Soundboard as a powerful tool for content creators, musicians, and game developers seeking high-quality, AI-powered audio customization. The practical business impact lies in enhanced productivity, improved sound design, and broader adoption in entertainment and media production sectors (source: ElevenLabs, Twitter, September 2, 2025).

According to ElevenLabs (@elevenlabsio), their SFX v2 sound effects powered by AI are now accessible in both MP3 and WAV formats across all subscription plans, including the Free tier. This development enables users to generate and download high-quality, AI-generated sound effects for diverse applications such as gaming, video production, and digital content creation. The expansion of format options increases usability for professionals and creators, opening new business opportunities in content personalization and audio production using generative AI tools (source: @elevenlabsio, September 2, 2025).