According to Sam Altman (@sama), the rollout of GPT-5 has revealed a notably strong attachment among users to specific AI models, a phenomenon that appears distinct from previous technology adoptions (source: Sam Altman, Twitter, August 11, 2025). This heightened loyalty and personalization around AI tools may indicate new business opportunities for AI companies, such as model-specific branding, user retention strategies, and tailored enterprise solutions. For the AI industry, these trends suggest a shift toward more consumer-centric model differentiation and could influence the development of subscription services, community engagement features, and proprietary ecosystems built around flagship AI models.