According to The Rundown AI, Meta is rapidly closing the gap with Google in digital advertising by deploying generative AI for creative production, Reels ad optimization, and Advantage+ automation across campaigns, as reported by The Rundown AI citing its feature article on tech.therundown.ai. According to The Rundown AI, Meta’s LLM-driven ad tools reduce creative iteration time and improve conversion lift, enabling small and mid-market advertisers to scale performance with fewer assets. As reported by The Rundown AI, Google maintains leadership through Search and YouTube, but faces pressure as Meta’s AI tools boost return on ad spend in performance and video placements. According to The Rundown AI, the business impact includes lower customer acquisition costs for ecommerce brands, more efficient creative testing, and faster go-to-market for SMBs using AI-generated variations. As reported by The Rundown AI, key opportunities in 2026 include adopting Advantage+ creative, leveraging AI-generated multi-format assets for Reels and Stories, and reallocating budgets toward Meta’s automated bidding where first-party conversion signals are strong.