According to Greg Brockman (@gdb), OpenAI showcased a live demo of interactive apps within ChatGPT at DevDay, announcing that the Apps SDK is now available in preview starting today. This development marks a significant step for the AI industry by enabling developers to build and deploy interactive AI-powered applications directly inside ChatGPT, streamlining workflow integration and expanding business opportunities for AI-driven solutions. The SDK preview empowers organizations to create custom, user-centric experiences, enhancing productivity and unlocking new monetization channels for AI applications (source: Greg Brockman on Twitter, Oct 6, 2025).