According to Demis Hassabis on Twitter, Genie 3, Google DeepMind's advanced AI world model, has been recognized in TIME's 2025 Best Inventions list for its ability to generate entire playable worlds from a single image or text prompt (source: @demishassabis, x.com/GoogleDeepMind/status/1976311787013480758, Oct 9, 2025). This breakthrough highlights a significant trend in AI-driven content creation, offering new opportunities for the entertainment and gaming industries by dramatically reducing development time and enabling personalized experiences. The practical application of Genie 3 demonstrates how generative AI can automate world-building, potentially transforming workflows for game developers and opening new business models around user-generated content.