According to Greg Brockman (@gdb), Sora 2 has been integrated into the API and is now being used by Mattel to enable instant transformation of sketches into toy concepts. This application demonstrates a significant advancement in AI-driven product design, streamlining the toy development process and reducing time-to-market. The use of Sora 2 allows designers to rapidly prototype and iterate on ideas, unlocking new efficiencies and creative possibilities in the toy industry (source: Greg Brockman on Twitter). This trend highlights practical opportunities for businesses to leverage generative AI for faster product innovation and enhanced competitiveness.