According to God of Prompt on X, citing UC Berkeley researchers, an eight-month field study tracking roughly 200 employees found generative AI did not reduce total time worked and instead intensified work by spreading prompt activity into lunch breaks, pre-meeting windows, and late evenings (as reported by the X thread linked to promptcopilot.io). According to the post, a core driver is context friction—users repeatedly re-enter company details, tone, and audience in ChatGPT, Gemini, or Perplexity, which raises setup costs each session. As reported by the same source, this persistent overhead erodes perceived productivity gains and contributes to burnout. Business impact: According to the X thread, teams adopting persistent profiles, shared prompt libraries, workspace memory, and autocomplete assistants can cut redundant context entry and reclaim workflow time, presenting opportunities for vendors offering cross-app memory, organization-level templates, and prompt governance integrated with leading LLM frontends.