According to Sawyer Merritt on Twitter, Tesla has launched a $60 Tesla Semi + Cybertruck Wooden Playset featuring collectible wooden models of its iconic vehicles (source: Sawyer Merritt, Twitter). This move demonstrates Tesla’s innovative approach to brand marketing, leveraging AI-powered e-commerce platforms to enhance user engagement and drive direct-to-consumer sales. The integration of AI in Tesla’s online shop enables personalized recommendations and inventory management, offering new business opportunities for AI-driven retail and merchandise strategies within the automotive and toy industries.