According to OpenAI (@OpenAI), ChatGPT has introduced a conversation branching feature, enabling users to explore multiple conversational directions simultaneously without losing the original thread (source: OpenAI, Twitter, September 4, 2025). This update, now available for logged-in web users, significantly improves workflow efficiency for professionals using AI for research, customer support, coding, and creative tasks. The ability to branch conversations allows enterprises and individual users to iterate on ideas, track alternative solutions, and enhance productivity, directly impacting business operations and AI-driven project management.