According to Tim Cook (@tim_cook), 'It all begins with a great idea.' This highlights the foundational role of innovative thinking in AI development and commercialization. In the AI industry, leading companies like Apple are investing heavily in ideation processes to foster cutting-edge AI applications, such as personalized recommendation engines and advanced automation tools (source: Tim Cook, 2025). These initiatives reflect a broader industry trend where cultivating and executing great ideas leads to new business models, improved customer experiences, and a competitive edge in the global market. Companies that actively encourage creative thinking in AI are more likely to capitalize on emerging opportunities and advance the state of the art in machine learning and automation.